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Mind Alchemy
Mind Alchemy
Precision Psychometrics for Marketing & Evaluation

Market Research Solutions For Business and Marketing

At Mind Alchemy, we have comprehensive B2B market research solutions for businesses and marketing teams seeking to identify their target market. We understand your business challenges and provide essential market intelligence to uncover new opportunities, understand behavior, and accelerate growth.

Our B2B solutions are designed to drive growth by delivering market research and insights to help you find your target market. Our founder, Dr. Michelle Lopez Raab, is a quantitative behavioral scientist specializing in psychometrics, data analytics, and psychological research methods. She uses various research techniques to diagnose your needs and create a custom approach that aligns with your business objectives.
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Black and white phote of people eating at an outdoor cafe. Marketing science is the application of behavioral science. People's behavior can be measured, described, predicted, and influenced.
Marketing science is the application of behavioral science. People's behavior can be measured, described, predicted, and influenced.
Headshot for Dr. Michelle Lopez Raab, behavioral scientist and psychometrician
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Expertise

Dr. Raab is a versatile market research consultant who combines data analysis and storytelling. She is skilled in designing and implementing surveys and collecting, preparing, maintaining, and analyzing data to provide actionable insights.

Dr. Raab’s unique expertise in psychometrics (the science of measuring mental traits) and her ability to uncover hidden insights and market segments in the data through statistical analysis makes her an invaluable asset in creating effective marketing and evaluation strategies.

Business & Marketing Solutions

Target Market Research

We employ a comprehensive approach that delves deep into demographics, psychographics, and behavioral trends. Through segmentation analysis and optimization, we identify and prioritize key market segments, allowing you to tailor your marketing efforts effectively. Our expertise extends to analyzing broad behavioral trends and identifying microtrends, providing you with actionable insights to stay ahead of the curve. Whether you're wondering if your audience will resonate with your product or service or if they already do, we have the tools and expertise to help you find the answers you need for informed decision-making.

Customer Engagement Solutions

Understanding your customer base becomes essential after capturing a customer's interest in your product or service. Who are your loyal customers, and what drives their repeat purchases? What factors contribute to customer attrition or churn? Can we predict customer churn before it happens? Additionally, what influences increased customer spending?

Impactful Messaging

We craft impactful messaging and art direction informed by the latest behavioral and neuroscience research advancements, market trends, and customer data. By leveraging scientific insights, including data on the most effective ways to frame photographs, we ensure that your marketing messages resonate deeply with your audience and drive meaningful engagement.

Sales Optimization Solutions

Our approach integrates innovative research in purchasing decision science and cognitive decision-making. We develop sales strategies tailored to optimize customer retention and engagement by leveraging these insights.

View All Our Solutions

Let's Work Together!

With Mind Alchemy's B2B market research solutions, you can confidently reach and engage your ideal customers, driving sustainable growth for your business. 

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