Yes, we do. Using a conversational approach, we help you clarify who you are as a provider of a product or service, come up with a plan to make sure that there’s a market, and tailor the branding story to be as compelling and engaging as possible by getting inside the hearts and minds of the target market. Then we test to make sure we’ve got it right. It’s the testing that makes us different. There are many ways to test a concept and extracting actionable knowledge from that testing is the key ingredient of what we do. 

Our founder has a doctorate in quantitative psychology and psychometrics, which gives her a broad skill set for dealing with people variables. From measurement to data collection to dealing with missing data, and most especially knowledge creation, there are many caveats that only come up with data derived from people. We have training in all these areas, and many different analytic models as well, and can augment your team’s unique skills to make the most of your data. We can also assist with training, consultation, and developing personalized solutions for your organization’s needs.

Writing survey questions seems straightforward, but it isn’t. There are biases that can creep in based on how you write the questions, order the questions, and even anchor the questions. Knowing how to account for this, measure it, and even avoid it takes years of training in statistics and measurement. And making sure you are measuring what you think you are measuring is vital. Otherwise, your questions and the data they produce could be muddled which will adversely affect any insights you garner and any strategies base on those insights.  Our founder has a doctorate in quantitative psychology and psychometrics, which is the subspecialty of creating questions that can increase the validity and reliability of your surveys.