Mind Alchemy
Mind Alchemy
Precision Psychometrics for Marketing & Evaluation

Bespoke Marketing Consultations & Research Solutions

At Mind Alchemy, our comprehensive range of psychometric and behavioral science-based research services are tailored to your specific needs. From data management consulting services to advanced analytics, we provide expert solutions to drive your project forward. Whether you require psychometric consulting services or personalized behavioral science solutions or quantitative psychological design and data-analysis solutions, we're here to provide expertise in every aspect of market research services. Scroll down to view an overview of our research and marketing solutions!

Our Solutions

Data-Collection Design

From focus groups to surveys to digging through your sales ledgers or interviewing key people, we can help you find the best way to answer your questions that you have to unlock the hearts and minds of those you serve. Our business is people science. Uncovering the hearts and minds of people is what we do.

Behavioral Science Driven Messaging and Branding Narrative Development

The human element of branding and messaging that is engaging is not unpredictable or unmeasurable.

The key in marketing is unlocking the hearts and minds of those you're trying to reach. 

Behavioral science driven messaging can take your story and weave a tale so that it inspires and enchants those you want to reach, because we know how to unlock the hearts and minds of people.


If you have people derived data that you want analyzed, we can help. From helping you to formulate your precise questions to finding the best method for answering that questions that's just a Tuesday for us. Hypothesis testing. Yep. A/B designs. Sure. Are there better designs than that? It depends on what you're looking for. It is our job to help you figure that out.

Data-Management and Analysis Consultation

People data have specific care and feeding needs to give you the best insights to drive your strategies and implementation plans. What is okay in the handling of data derived from other sources, like butterfly migration, may not be okay when derived from people. We can help fill in the gaps for your data-analysis team.

If you’re not sure if your data is people data or not, a quick rule of thumb is that if your question is asking about someone doing something, thinking something, or feeling something, then it may be people data. If it is data based on the effect or result of someone doing something, thinking something, or feeling something, then it may be people data. Still not sure? We can help you sort that out.

Personalized Behavioral Science Solutions

Need the key insight to your burning question?

We've been asked to consult in a variety of capacities from explaining neurobranding and to explaining what personality tests can and cannot do to summaries on marketing science topics like sales funnels.  

We've also been asked to give our behavioral science spin on prospect intelligence gathering, brand persona development, and creative art direction. 

If there's a human element, we might be able to help.

Not Sure What Research and Implementation Solution You Need?

If you're unsure what you're looking for, don't worry. We can help you figure it out. If we can't help you, we can point you in the right direction. Just book a 15-minute free chat. Let's see if we can bring some clarity to your situation.

If you're interested in learning more about our founder's expertise and background, feel free to explore Dr. Raab’s biography page.

Headshot for Dr. Michelle Lopez Raab, behavioral scientist and psychometrician

Let's Chat

Want to get started? Not sure how I can help? Book a free 15-minute chat.