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Mind Alchemy
Mind Alchemy
Precision Psychometrics for Marketing & Evaluation

Measuring Data to Understand People

Unlocking the hearts and minds of people is not just about using data indiscriminately. Numbers mean something. It starts with precise and meaningful measurement, continues with careful data analysis, and culminates with seeing the story inside the data and analytical results. To understand people, you need to harness the transformative power of data analysis coupled with insightful interpretation. Interpretation is where the true magic lies.
Black and white phote of people in indoor market. In Behavioral Science, people's behavior can be measured, described, predicted, and influenced.
In Behavioral Science, people's behavior can be measured, described, predicted, and influenced.
Headshot for Dr. Michelle Lopez Raab, behavioral scientist and psychometrician

Measurement Methods

At Mind Alchemy, we use several methods to measure people, including surveys, interviews, observations, social media monitoring, and focus groups. These methods can provide insights into people's behaviors, preferences, and attitudes, helping businesses and organizations make informed decisions.

You need a data analysis consultant who understands this data the way that an artist understands paint or clay, or a musician understands music. You need someone who has studied and worked with people-data so much that they don't just see numbers or comments on social media, they see people and people's lives. You need someone who can transform this specific data, whether it's numbers or text, into insightful knowledge so that you can strategically turn the data into something actionable.  Our founder, Dr. Michelle Raab, offers a distinctive blend of expertise in data analysis and storytelling.

Data Analysis Industries

What industries do we focus on? Our focus is people and measuring the things about people.  Below are three examples, but if your industry isn’t listed, we may still be able to help. Our business is people data and insight. If you think your company or organization could benefit from analysis, contact our data analysis consulting firm and book a free 15-minute chat.


POLITICS

We use cutting-edge behavioral science and data-driven methods to help you understand and effectively reach your target audience, ensuring your political and community outreach efforts create real impact.

BEHAVIORAL HEALTH

We specialize in improving behavioral health programs through Measurement-Based Care, guiding you from conceptualizing what to measure to effective data reporting.

BUSINESS

We provide comprehensive B2B market research solutions to help businesses identify their target market, uncover new opportunities, and accelerate growth. 

Let's Work Together!

With Mind Alchemy's psychological and behavioral approach to politics and community outreach, you can take the first step toward driving meaningful change.

Ready to get started? Book a free 15-minute chat.

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