Blog categorized as Business

Normed tests categorize individuals using standardized data, but how accurate are they? This blog explores their purpose, construction, and flaws, drawing on graduate-level insights and experience. Learn how these tests shape decisions—and why their reliability isn’t always guaranteed.

Explore the fascinating yet problematic history of psychometrics, the study of measuring psychological phenomena. Learn about reliability and validity and how metrics like social media engagement relate to these concepts. Delve into the field's controversial origins and lasting impact today.

What's your bevvy of choice? For many Americans, it's coffee. Explore coffee consumption stats and insights from a market researcher on how this data can drive strategy.

Discover the truth about personality tests in hiring. Learn about their validity, reliability, and psychometric properties to make informed decisions for your organization.